Gemma Godfrey

Gemma Godfrey is the Founder and CEO of Moola, an online investment service. Trusted business expert on daytime television, Gemma makes investing simpler, more engaging and accessible.
Her firm, Moola, enhances people’s financial wellbeing. It solves the need for a low cost, simple to understand and easy to access investment service. The service offers people the comfort to get started, the knowledge to make smarter decisions and peace of mind. is ranked a “top 10 FinTech company to watch”.

With a background in quantum physics, Gemma was the Head of Investment Strategy at Brooks Macdonald, Chairman of the Investment Committee at Credo Capital and a Fund Manager at GAM, after starting her career at Goldman Sachs. She is a Board Advisor to Templars and CLU School of Management.

Named one of the Most Powerful Women in London by CityAM, frequently topping their FinTech Powerlist and ranked amongst the ‘savviest’ on Wall Street by the Wall Street Journal, Gemma was selected by the BBC as one of the world’s top women “striving to make the world a better place”.

She regularly appears on BBC Breakfast, ITV’s Good Morning Britain, Sky News, Bloomberg and CNBC. She Is the Boardroom Advisor to Arnold Schwarzenneger on the upcoming series of The New Celebrity Apprentice – airing 2 Jan 2016 on NBC in the US.

Contact Info

020 7690 0006


[email protected]


London Office:

Unit 4, First Floor
465A Hornsey Road
London   N19 4DR


Edinburgh Office:

8 Albany Lane

Follow Me